Client Profile

Nandini Institute provides the latest information on Indian and global chemical and pharmaceutical industries including information on manufacturers / producers of chemical, pharmaceutical and allied products. Products include directories on manufacturers and suppliers in chemical and allied industries. They cover biotechnology, pharmaceutical, food, agricultural / agrochemical industries, petroleum / petrochemical industries, paint and pigment industries, plastics, polymers and packaging industries, and herbal chemical industries amongst others. Other services include market research, market studies, feasibility studies, detailed product reports, books, monthly journal, and custom reports, custom studies, and consulting services.

Site theme and commercial utility

A globally interactive message board for the herbal entrepreneurs, a fortnightly online journal and preparation of updated and timely reports based upon professional research work on the herbal sector, are some of the activities that nandiniherb.com has been actively engaged in doing.

Issue on hand

The website was to be made flexible enough to allow the company to make regular updates and add some of the premium content that members wanted to access, without having to rely on a designer.

The Website

The site was built around our Content Management System but with some important intrinsic features to meet the requirements of the portal.

Graphically, the site stretches to fill the browser. This is important as there are a wide range of computer monitors in corporate environments from primitive ones to the latest TFT flat screen and it was important to ensure that the site looked good in all resolutions.

The administration area and back end functionality is very comprehensive. The members area was developed to provide access to various features like "add messages" etc.

The Technology

The team at Nandiniherb, with Mr. N.S.Sankararaman as the Chief Moderator, takes great pride in maintaining the site from time to time on par with international standards and hence naturally, leaves no stone unturned in order to keep the content fresh and updated. Not just on the public and more visible areas, but also in providing all the premium and vital content for their members consistently from time to time.

The system features include:
Member Activation
Journal Upload
Journal highlights (on the home page itself)
Message board (on the home page itself)
Search
Document Upload
Search Engine Friendly Page Builder
Client Account Management
Archiving

Salient features

Text can be easily edited and formatted through the web browser at the administrator's end itself. The administrator himself without having to seek guidance from the designer could add images. Uploading of Word documents, PDFs and more could also be done by the administrator himself. The site is sophisticated in design and uncomplicated in execution of tasks.

The positive spin-offs Within a few days of going live, the site created a huge impact in the herbal sector particularly in the state of Tamilnadu and has some of the big names in the herbal sector as active members including TAMPCOL, the State Government undertaking established to promote alternative system of medicine in Tamilnadu, India.

It is no exaggeration to state that the prestige of the Consultancy firm has gone up by leaps and bounds, so much so that the firm has been commissioned by the State Government to conduct a thorough research work on the prospects of herbal sector in the State.

The site is the first one of its type in India in the herbal sector and has recorded over 100000 unique hits The site which comes up with an online journal as well, once in a month has already over 1000 members registered in a relatively short span of time.
www.nandiniherb.com